Shouting gets attention.
A reason gets you chosen.

Your story is that reason.

Finding your reason
to be chosen

People may find you, but without a reason to choose you, they have no reason to choose you. And that hits growth.

We start with the story your audience sees, not the one you think they see.

Tailored one to one questions using our StoryFinder™ method with you, your team and clients uncover an untold story and one, AI alone cannot.

Captured and told in a CompellingStory Playbook that guides and inspires your marketing, sales, client conversations and AI tools.

It matters where you
tell your story

Your story isn’t just your website, your sales or your marketing.

It’s everywhere your business speaks, from your team and your clients to the AI people now ask about you.

Tell it well in every place, and everything you already invest in works harder because your audience sees a reason to choose you.

A I
When people ask AI about you, what do they hear?

C L I E N T S
Do your clients know why they chose you?

C O M P E T I T O R S
Can your audience tell you apart from competitors?

P A R T N E R S H I P S
Why do your parthers choose to work with you?

R E C R U I T M E N T
Do the best people see a reason to join you?

R E F E R R A L S
When people recommend you, what reason do they give?

S A L E S & M A R K E T I N G
Do your prospects hear a reason to choose you?

T E A M
Does your team tell your best story?

Does your audience ever
compare, overlook or forget you?

It’s time to discover your reason to be chosen

A complimentary 20 minute Discovery Call includes…

A close up look

  • What you’re struggling with

  • What you want to achieve

  • What it’s costing the business

BOOK YOUR DISCOVERY CALL

Strengths & gaps

  • What’s working in your story

  • What’s getting lost

  • Where it holds you back

Tell a better story

  • How StoryFinder™ could help

  • One idea to use straight away

  • A clear next step to take

Introducing the founder
Simon Saunders

Behind every SME is a founder whose story shapes their business.

Simon began as a creative. His curiosity about business led him to run his own company for 20 years, producing marketing material for clients including Rolls Royce, Braun, Highland Spring and the Houses of Parliament.

Later, working across the exhibition, charity and print sectors, he saw how many competing SMEs sounded the same..

During Covid, while furloughed and helping founders, he realised that nearly every business knew what it did but struggled to explain why someone should choose it.

That was when CompellingStory was born.

MEET THE TEAM →